Poplar Studio brings augmented reality (AR) to the brick-and-mortar retail experience as part of Displai’s app library. Retailers can employ these interactive AR experiences in their stores to encourage customers to engage with their products in a fun, contact-free way. With AR, customers can virtually try on products and visualize them in their space, as well as play games, engage in shopping treasure hunts, and learn more about products and services.
The contactless shopping experience is quickly becoming the norm. AR technology gives customers the ability to try on clothes, shoes, glasses, makeup, and more using, not their hands, but their smartphone camera. Visualizing products in this way leads to more purchases and less returns.
The Poplar Studio app lets Displai retailers create in-store treasure hunts, turning shopping trips into interactive adventures using image trackers on screens around the store. Customers scan these codes, each of which opens a unique AR experience. Use them to guide customers through your store, display new product info, provide access to specials and promotions, and more.
Boost customer engagement while downplaying wait time by offering AR mini games. Both adults and kids will love these scannable games, which open right on their mobile phone for instant fun. Customers use facial expressions, gestures, and screen taps to play—keeping them entertained as they wait in line or for their shopping buddy.
From Nike to Lowe’s, the world’s leading brands are using AR at their locations. Customers prefer shopping with retailers who use AR, and they’re more likely to buy and to return when the technology is offered. The pandemic may have accelerated the “touch-free try-on trend of AR, but it has quickly become a must-have for brick-and-mortar retailers.
Poplar Studio offers AR and 3D experiences that can be displayed on Displai screens, enhancing in-store shopping experiences. Options include virtual try-on technology, interactive treasure hunts, mini games and more.