Online shopping behavior, the way customers browse, compare, and purchase, is one of the most powerful forces shaping modern retail. For multi-location brands, the challenge is not only understanding these digital decisions, but also connecting them to what happens inside the store.
E-commerce sales are projected to reach $6.8 trillion by 2025. But shoppers are not simply looking for the lowest price. They care about speed, trust, sustainability, personalization, and convenience. Most importantly, they expect a seamless experience across online shopping behavior and in-store journeys.
Key Takeaways
- Online shopping behavior drives decisions, but many purchases close in-store.
- Trust, product confidence, speed, and convenience shape shopper choices.
- In-store analytics complete the picture and reveal real engagement.
- Displai’s Visitor InSight tracks traffic, demographics, and content performance.
- Displai’s Content Management feature delivers consistent, scalable, and locally relevant messaging.
- Bridging online and in-store behavior creates seamless, measurable journeys.
- 2025 trends: mobile-first, sustainability, social commerce, frictionless checkout, and AI personalization.
Factors Influencing Online Shopping Behavior
Financial Trust
Trust remains the biggest factor. Over 70% of shoppers check for payment security before purchasing online. Even a small delay or lack of reassurance can drive abandonment. Retailers that provide trusted options and communicate security clearly win loyalty.
Product Confidence
Without the ability to physically examine items, shoppers rely heavily on visuals to make purchase decisions. High-resolution images, 360-degree product views, detailed descriptions, and AR try-on features all help reduce uncertainty and build trust. Consistency across channels is key; when customers see the same accurate, compelling visuals online and in-store, it reinforces confidence and supports stronger buying decisions.
Delivery and Fulfillment
Speed and transparency are critical to the customer experience. Shoppers expect clear delivery timelines, accurate order tracking, and proactive updates when something changes. Retailers that provide accurate, accessible information on shipping or pickup build trust and encourage repeat purchases, while those that fall short risk losing customers to competitors who can deliver more reliably.
Convenience and Accessibility
Convenience is often the deciding factor in where and how people shop. From simplified checkout and mobile payments to in-store tools that shorten wait times, every friction point removed creates a smoother journey. Features such as self-service ordering, up‑to‑date inventory visibility, and flexible pickup or return options make the experience more efficient for customers while also easing pressure on staff.
But Isn’t In-Store Shopping Behavior Just As Important?
Yes, because online shopping behavior doesn’t tell the whole story. Shoppers may discover a product online, but the decision to buy often happens at the shelf.
Without understanding in-store behavior, retailers risk missing half the picture.
How Modern Technology Helps Analyze In-Store Shopping Behavior
Retailers need tools that go beyond collecting data, they need insights that can drive action. Online, marketers track clicks, impressions, and conversions.
Displai brings that same level of visibility into the physical retail space, bridging the gap between online behavior and in-store engagement.
Displai delivers exactly that:
- Visitor InSight – Measure in-store traffic patterns, demographics, impressions, sentiment, and content performance. These insights mirror the precision of web analytics, but capture what actually happens at the shelf.
- Customer Analytics – Understand which messages resonate most, compare performance across locations, and refine strategies with real-time, data-driven feedback.
- Content Management – Deploy campaigns at scale while allowing for local flexibility, ensuring every store communicates consistently while staying relevant to its audience.
By combining digital-style analytics with physical-world behavior, Displai helps retailers create smarter campaigns that connect online expectations with in-store reality.
See How It Works
Balancing Online And Offline Behavior
The future isn’t about choosing one channel over the other. It’s about making online shopping behavior insights enhance in-store performance.
- Connected Journeys – Browsing online translates into targeted in-store promotions.
- Cross-Channel Personalization – Recommendations online match in-store signage and kiosks.
- Scalable Management – Brands deploy enterprise-wide campaigns while staying locally relevant.
- Data Continuity – Insights from online shopping behavior and in-store actions fuel smarter strategies.
Emerging Trends In 2025
Retail in 2025 is defined by rapid shifts in customer expectations and technology adoption. Brands that thrive will be those who can anticipate and adapt:
- Mobile-First Journeys
Shopping often starts on a mobile device. Optimizing experiences for mobile discovery and connecting them to in-store signage ensures shoppers see continuity wherever they engage. - Sustainability as a Differentiator
Shoppers increasingly prefer eco-conscious brands. Digital Signage and Content Management reduce reliance on printed materials, while promoting sustainable products or practices directly at the shelf. - Social Commerce Influence
Social platforms are shaping discovery more than ever. By connecting digital buzz to in-store activations, retailers can turn online engagement into real-world foot traffic. - Frictionless Checkout
Shoppers expect speed and simplicity. Self-Service Kiosks with POS integration streamline the journey, reduce wait times, and create smoother in-store experiences. - AI and Automation at Scale
From predictive content scheduling to audience insights through Visitor InSight, AI and automation are making retail operations smarter and more efficient, delivering personalization and consistency at scale.
Displai Solutions: Enhancing The In-Location Experience
Displai offers a range of solutions designed to elevate the in-store experience, empowering businesses to seamlessly connect with customers and optimize engagement.
- Self-Service Kiosks: Displai’s kiosks provide customers with a fast, interactive way to browse and order, fully integrated with your POS system. This reduces wait times, improves order accuracy, and provides valuable customer data for targeted future engagement.
- Digital Signage: Displai’s digital signage transforms screens into powerful engagement tools. With real-time, dynamic content updates, brands can deliver consistent messaging across multiple locations while tailoring content to local contexts and promotions. It’s ideal for capturing attention and guiding customer behavior in-store.
These solutions allow brands to move beyond just capturing data to using it in actionable ways that drive customer engagement and deliver measurable results.
See how our solutions can optimize your customer engagement and drive measurable results.
